Filed under: Articles | Tags: Adsense, affiliate marketing, direct sales, eBay, entrepreneurs, Federal Trade Commission, FTC, Google Adsense, home based business, home business, home business scams, internet marketing, internet scams, MLM, work at home, work at home scams
Google Adsense
Adsense has become one of the most popular ways for webmasters and bloggers to earn money online. Essentially, Adsense allows you to sell advertising space on your blog or website. It also allows you to earn a certain amount for every time a visitor clicks on the ads you’ve placed on your site or blog.
While this can be a great way to earn additional income, there are several factors that will determine how much you can earn. For starters, your focus will have to be on driving traffic to your blog or website. Adsense will do you no good if there aren’t enough visitors interested in what your site or blog offers. You will also need to focus on creating quality content. Adsense places ads based on the content of your site. In order to have the most relevant ads placed on your site, it is your job to provide enough content so that the proper types of ads can be matched with your site. Finally, you will have to ensure that you limit (or if possible, eliminate) fraudulent clicks on your ads. Google considers any ads that you click on while logged into your account, or that are clicked on from your specific IP address, to be fraudulent (an attempt made by you to increase your clicks and earning).
Adsense will work well for the experienced blogger or webmaster, and can significantly add to your income. It isn’t an option to completely replace your income, but when done right by those with experience in search engine optimization and traffic generation, it will be one of the best additional income streams available today!
Ebay, Auctions and Storefronts
These are all great ways to create additional streams of income. However, there are other factors in addition to those listed earlier. Not only will you have to drive traffic to your storefront or auction space, but you will have to choose products which are in high demand, and you will have to know how to set your action or storefront prices to maximize your earnings. You will also need to do extensive research on the kinds of items you’re selling, such as what competing auctioneers are listing, how much they start their bidding at, and so forth. Auctions work best when you extend the bidding period to allow as many bids as possible. This does not mean, however, that you are guaranteed to sell just by setting your bidding period to cover a larger amount of time. The fact is that auctions are not a stable source of income. Though you can fair well when you know how and what to sell, there are no guarantees that you’ll receive a fair price unless you start you bidding out at the price you’d want to earn for a single sale. Setting auction prices low in the hopes of gaining more interest is never suggested. In fact, your plans are more likely to backfire if your starting bid is much lower than the actual retail value of the product.
Storefronts are a bit more promising. Most storefronts allow merchants to set their own prices, which means that you have more freedom to maximize your earnings. Again, your task falls to choosing products that are in high demand, and driving traffic to your storefront. The task of driving traffic is much easier with products that have been given set purposes and prices (as opposed to collectibles that are auctioned). You need only to advertise where there are folks looking for your specific product, whereas with auctions you are a bit harder-pressed to draw interest to items that may or may not be in demand.
Home Business Opportunities
These have been around for years, even decades. However, they are really just starting to create significant buzz online. Home business is the new wave of the future. With our ever-changing economy, skyrocketing gas prices and job qualifications becoming more strict, our society is slowly turning to alternative earning options.
Home businesses range from in-home small businesses such as photography, tailoring and fashion alterations and specialty baked goods to stuffing envelopes, constructing items from home and reselling existing products. Unfortunately, with the growing popularity of the internet, scam artists have developed more innovative ways to infiltrate this industry, giving it a negative reputation in the eye’s of today’s society.
While many home businesses can be perfectly legal and lucrative, there are many to look out for and avoid. Among these are envelope-stuffing, putting together products at home (from kits sent from the company), data-processing, medical billing/transcription and outsourced payment processing (companies or individuals who are not US citizens encouraging you to accept/process USD payments for them from your home while keeping a portion of the payment and returning the remainder to the company). Many of the companies offering these types of opportunities have been investigated by the FTC (Federal Trade Commission) and the BBB (Better Business Bureau) of the US. These federal organizations strongly discourage involvement with such opportunities, reporting that more often than not, customers provided services which they were never compensated for.
There are many home business opportunities which in fact work very well. Some of the most successful models fall under direct sales and MLM (Multilevel Marketing). Through research and personal experience, I have found direct sales (which seldom require recruiting of new members and seldom rely on efforts of a “downline” to earn/maintain income) to be the simplest, least time-consuming and most rewarding of these models.
Direct sales refers to any business in which correspondence and transactions are handled between the customer and seller only. These opportunities are more lucrative because they allow you to create and maintain business relationships with your customers. They also reward the seller or distributor immediately, rather than the distributor having to wait to receive a paycheck from their company. Also, many direct sales-based companies offer payouts of closer to (or dead on) 100% commissions. This is what separates direct sales from MLM and affiliate programs (which only pay out lower percentages while taking the same amount of effort to promote). However, as successful as direct sales opportunities can be, they still face opposition. One of the main arguments against such programs is that distributors have to result to time-consuming, unprofessional and sometimes even underhanded tactics (spamming, cold-calling, live prospecting, door-to-door demos and so on) to generate leads and interest. However, with today’s more effective internet marketing techniques available to the average person, there is no longer a need for such tactics. With the rise of PPC (pay-per-click) advertising, search engine optimization and ready-made websites, there are more ways than ever to reach target markets and gain new customers without chasing and harassing them. When combined with these new-age marketing options, direct sales has become the most lucrative of home business opportunities, and quite possibly a steady, more secure income than a position in the workforce.
Filed under: Articles | Tags: advice, affiliate marketing, affiliate programs, business opportunities, direct sales, entrepreneurs, home based business, home business, home business opportunities, internet marketing, internet scams, MLM, paid surveys, work at home
Today, there are several ways to earn online. Some of the most popular are paid surveys, affiliate programs, Google Adsense, eBay and similar storefronts, and home based business opportunities. We’ll be looking into each of these, weighing out the pros and cons, and helping you figure out which is right for you!
Paid Surveys
Paid Surveys can be a great way to earn extra cash on the side while you spend your time and have your fun online. However, don’t expect more than pocket change or gas money for your vehicle here and there. Here is the low-down on the paid survey opportunities.
- generally speaking, you would need to sign up with several survey companies in order to spread yourself and receive more paid survey options
- you will need to set aside a few hours a day for the answering of surveys
- as surveys come up that match your interest, experience or location, they are sent to you
- sometimes the filling out of a survey may be accompanied by a trial offer, which must also be completed in order to receive credit full credit for the survey
- once the company has received your response and recorded it, you should receive a confirmation via email
- if you have completed all necessary steps, you are paid the promised amount, usually via an online payment processor such as Paypal.
This may be ideal for younger people, college students or those without knowledge or experience in creating and maintaining websites. However, there are a few things to look out for. First off, all paid surveys are not created equal. In the mix, there will be survey “panels,” groups that you are asked to participate in, either locally or via telephone. Users for these panels are chosen according to specific demographics: location, age, buying power, gender etc. Generally speaking, panels pay a bit more than the average survey, due to the fact that more time is required of you, and a more detailed process (you calling in or attending the panel). But don’t be fooled! Panels don’t come around often enough to make a substantial income.
Next, with an option like this, you are at the mercy of your chosen paid survey companies. It is possible that you will not receive surveys every day. It is also possible that your ability to participate in the higher-paying panels could be limited due to your age, gender, buying power (whether or not you have a major credit card or debit card and have shopped/can shop online).
Also, as I mentioned above, you may be required to participate in trial offers from time to time. While many of these offers are free, many also require your credit or debit card number. We all know how hard it is to remain safe online. I personally don’t recommend programs that require your credit card or financial information without you purchasing anything. This can open the door to unwanted enrollment in memberships and other programs that you have little (if any) prior knowledge about. If you choose to go the way of paid surveys, I highly suggest you avoid those with trial offers attached, despite how much compensation is being offered. Your payment will not be immediate, but your charges will!
For these reasons, I do not consider paid surveys the best option unless you’re only looking to earn a few bucks here and there (perhaps for gas money, a date, or just extra spending). If you are looking to earn more than this, I seriously suggest you look into some of the other options I’ll be discussing.
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Affiliate Programs
If you’re looking for more opportunity to earn, without the responsibilities of an actual business structure, affiliate programs make a great sidekick to your main projects. Affiliate programs can provide great complimentary content and advertising. They are one of the best ways to appeal to your blog’s or website’s visitors by providing additional information and product suggestions.
A good affiliate program can have many benefits. For starters, they can provide affiliates with the opportunity to earn an income from sales of related items without the stress or expense of stocking or shipping products. Most affiliate programs are also free to join and promote, and only require basic info like an ss# and some kind of payment processor for accepting payments. That means internet users with limited funds for start-up can still profit online. Another great benefit of affiliate programs is that you can often customize that look and feel of the ads you want to display on your website or blog. There are usually a variety of choices for ads, from banners to simple text links to skyscraper (vertical) ads, and even mini store fronts. This can help create a seamless web experience for your visitors. And last, many affiliate programs are set up to help you earn through multiple levels. That means there’s usually a lot of benefit in referring other affiliates (instead of just selling product), and in encouraging those affiliates to promote as well.
Seems like a good deal right? Who wouldn’t want a full-scale business without the start-up costs or pressures? Well, there are unfortunately some downsides to affiliate marketing, some of which can outweigh the benefits if you aren’t careful. Most affiliate programs will provide you with coding or images to place on your site. The downside is that you have to have a website already set up and running to really benefit. Rarely have I ever seen affiliate marketing work solely through ads. This can be especially inconvenient for those without the technical skills, funds or time to create a good website and register a good domain. Once that aspect is taken care of, you face the issue of driving major amounts of traffic to that blog or site. This can be hard for those that aren’t proficient with internet marketing. Worse, many newbies to internet marketing (which we’ll refer to from here on as IM) tend to seek out and buy into programs that supposedly teach the necessary skills to become experts at affiliate marketing. While there are some great programs out there, most of the good ones cost, which is what most affiliates are trying to avoid. Furthermore, most of these programs recommend advertising methods that aren’t free, meaning a newbie with little or no experience is now being encouraged to pay for advertising. And the money made with some affiliate programs can be less than worth the effort, as many programs only pay out a small percentage of a sale to members. There are some programs that offer commissions as high as 50% or even 75% payout, but they are unfortunately few and far between (and then you have to consider what that 50% translates to in actual earnings). At the end of all this, what was once a free affiliate program is now costing a lot, without paying a lot in return!
This is strictly a matter of opinion, but it seems as if most folks who run affiliate programs in the hopes of earning big money put as much time and effort into promotion and marketing as an entrepreneur running an actual business(most of which bring higher profits). For this reason, it just seems more benefitial to look into actual business opportunities as opposed to affiliate programs. I’d only recommend these for those who already have some experience with IM.
If you are interested in affiliate marketing, my advice is to hook up with a mentor who can teach you the basics of IM and the basics of creating an effective website or blog. Once you get that down, it will take some time for you to get your site up and running, so don’t be in a rush to earn. Affiliate marketing is by no means intended to make one rich overnight. Once your site is up, focus your energy on driving targeted traffic to your website or blog. It would also be a good idea to find other high-ranking sites that are related to your topic of choice, and ask about the possibility of exchanging links. Just to remind you, the least expensive methods can be time-consuming, so don’t be in a rush. Just work through step-by-step, put in a bit of effort every day, and you’ll start to see the benefits.
Feel free to post comments on some of the better affiliate programs so that we can help create a working database for all who are interested!
